Dear Pr & Marketing Reps - Live On Transparent & Honest - Truthiness Is Non An Selection
I wasn't going to post today, together with and therefore an electronic mail central happened that didn't brand me happy at all - It made me experience lied to.
######
######
Dear PR/ Marketing Folks:
There are sure enough ways to accomplish out to the Diabetes Patient Blogger.
First, don’t start past times maxim that “we endure from diabetes.”
I don’t endure from diabetes simply similar I don’t endure from having freckles or beingness born inward New Jersey.
However I do “suffer” from peoples preconceived notions most what diabetes is & that diabetes is the mortal alongside diabetes fault.
Secondly: Don’t tell me all the gruesome diabetes statistics inward your get-go iii sentences - That doesn’t operate alongside me, either. It's simply makes me miserable & angry - And nine times out of 10, it makes me click "delete."
And don’t tell me that you’re doing me a favor past times pitching your wares, clients or miracle cures - You reached out to me, non the other way around. And if I don’t larn dorsum to you lot inward 3 minutes, there’s a expert argue for it.
- Work is crazy
- I’m doing my homework on your dependent area matter
- It’s pretty obvious to me that you’re total of shit together with I don’t desire to waste materials my fourth dimension or energy
- I’m focusing my energies on your peers who were transparent from the get-go alongside their intro email.
FINALLY - And what inspired this post: Be transparent together with honest when you lot accomplish out to me together with my diabetes compatriots.
Don’t transcend yourself off every bit some other indy blogger looking to gain to a greater extent than writing experience together with offering to write an informative weblog post for me about..... Oh, I don’t know..... Let’s nation medical malpractice together with how sure enough drugs interact alongside i another..... And you lot come about to rep a...... H5N1 legal type of entity.
Because fifty-fifty if there's "potential" inward your email, that potential gets lost inward the fashion inward which it was delivered.
Because fifty-fifty if there's "potential" inward your email, that potential gets lost inward the fashion inward which it was delivered.
Here’s the thing, when I await you lot upwardly on Linkedin together with search engine the shit of you,
I’m going to discovery out what you lot truly do, who you lot truly operate for together with what your championship is.
I’ll fifty-fifty discovery out what schoolhouse graduated from - I accept grade inward literature together with a child bordering on Major inward Google - I volition discovery out. For God sakes, I interned at ‘Radio Times,” NPR honed my interrogation skills!
And when I telephone phone you lot out on your BS, together with and therefore you lot electronic mail me dorsum together with tell me that you lot truly are a Pro Blogger, together with that you lot pass your days writing weblog posts for your companies clients, THAT’S GREAT!
I commend you lot & give thank you lot you for giving me promise that such jobs exist!
Hell, I’d dear to weblog for Nutella or a move website - Or a Diabetes organization/company that I dear together with abide by - And You give me promise that I can! THANK YOU.
But promoting truthiness in your intentions instead of the truth when it comes to who you lot are together with why you're reaching out - Of course of written report I’m going to telephone phone you lot out on your bullshit!
According Merriam Webster, defines Social Media as:
Forms of electronic communication (as Web sites for social networking together with microblogging) through which users create online communities to part information, ideas, personal messages, together with other content (as videos)
And according to Wikipedia: Social media refers to the way of interactions amid people inward which they create, share, together with central data together with ideas inward virtual communities together with networks.”
In this historic menstruum of Social Media together with continuing the conversation - H5N1 piffling transparency goes a hell of a long way - Especially inward the Diabetes On-Line Community.
By reaching out to us together with non beingness transparent, you’re non helping anyone.
You’re non helping my community - non i fleck - together with past times non helping them, inward no way, shape or grade are you lot helping me!
You’re non helping your PR/Marketing peers who are transparent - And who operate hard to prepare together with cultivate the Social Media aspect of the businesses they rep. You’re truly making their project much to a greater extent than difficult.
And lastly, you’re disrespecting your customer - And don't fifty-fifty realize it!
How tin you lot assistance your customer if you lot don't approach your client's target marketplace inward a respectful & honest way?
Seriously, It’s non rocket scientific discipline - And you lot sir, are no rocket scientist
Komentar
Posting Komentar